AI search optimization for e-commerce (GEO, AEO)
Shoppers ask AI what to buy. Does it name your product?
The product question starts in a chat now. The assistant picks a few brands from the reviews it reads - and the shopper clicks through to those.
We asked both assistants what a shopper would ask.
Asked: What are the best running shoes for flat feet?
If you have flat feet, the key question is how much you overpronate, not simply how low your arches are. Current podiatry and running-shoe guidance generally points toward stability shoes when flat feet are accompanied by excessive inward rolling. My top picks
- Brooks Adrenaline GTS 25 - $154.99 (DICK’S Sporting Goods)
- HOKA Arahi 8 - $119.99 (DICK’S Sporting Goods)
- ASICS GEL-KAYANO 33 - $170.00 (The Runner's High)
- Brooks Adrenaline GTS 24 - $125.97 (DICK’S Sporting Goods)
- Brooks Adrenaline GTS 25 — best all-around choice. Its GuideRails system provides stability without feeling like a rigid corrective shoe. It's a particularly good starting point for mild-to-moderate overpronation.
6 brands named
- Brooks
- HOKA
- ASICS
- New Balance
- DICK'S Sporting Goods
- The Runner's High
Asked: What are the best running shoes for flat feet?
Based on current reviews and testing, here's a solid rundown of the best running shoes for flat feet in 2026, organized by need: Top Overall Picks Brooks Adrenaline GTS 25 – A perennial favorite for flat feet. Thanks to its multiple width options, unique GuideRails system and durable all-day midsole foam, the Brooks Adrenaline GTS 25 is the pick as the best overall shoe for flat feet, providing the right balance of support and stability whether running, walking or standing. One reviewer described the feel as "a satisfying locked-in, supported feel without every run feeling like a corrective exercise." Just note the shoe's DNA LOFT v3 foam is stable, but not particularly responsive or bouncy.
6 brands named
- Brooks
- ASICS
- New Balance
- Saucony
- Hoka
- Superfeet
ChatGPT named 6 brands. Claude named 6. Is yours one of them?
A buyer who asks this never opens a results page. They get a short list, pick from it, and the brands that were not on it never had a chance.
The list is short
An answer names a handful of brands, not ten blue links. Being the eleventh result used to be visible. Being the eleventh brand is invisible.
Each assistant reads differently
ChatGPT and Claude above answered the same question with different brands, because they read different sources. Winning one does not win the other.
It changes every week
Answers move as models update and new pages get cited. A single audit tells you where you stood once; it does not tell you when you dropped out.
Measure it, then put an agent on it
It does the work, not just the report
The agent reads what the assistants said about your category, finds the questions you lose and the pages they cite instead of you - and then writes. Briefs and full drafts for your site, a pitch to the publications that keep getting cited, a plan with the effort each step takes.
- Writes the page that answers the question you lose - every number with its source
- Names the exact sites assistants read and never mention you on
- Turns an analysis into a to-do list you can start with one click
- Nothing is published or sent without you
Ask it from Claude or ChatGPT
Connect Scorra once and ask about your visibility from the assistant you already use. The answer comes from your own measurements, not from a guess.
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The questions your buyers ask, every day
The same questions, asked on ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews every day - visibility, position, sentiment and the sources behind every answer.
See which answers you are missing
Enter your domain. We ask the assistants the questions your buyers ask and show where you appear - no account needed.