AI search optimization for agencies (GEO, AEO)

Clients ask AI which agency to hire. Does it name yours?

A shortlist of agencies used to come from referrals and search. Now it also comes from an assistant - and the briefs go to the names on it.

We asked both assistants what an online store owner would ask.

ChatGPT

Asked: What is the best SEO agency for an e-commerce store?

There isn’t one objectively “best” e-commerce SEO agency—the right choice depends heavily on your platform, catalog size, revenue, and whether you need technical SEO, content, link building, or all of them.

For 2026, a few agencies worth putting on your shortlist are:

  • Searchbloom — strong e-commerce/Shopify focus, with emphasis on technical SEO, catalog optimization, content, and revenue measurement.
  • Inflow — established e-commerce SEO specialist, particularly worth considering for larger stores and sophisticated technical/content programs.
  • OuterBox — long-established e-commerce SEO firm with substantial Shopify experience and a focus on organic revenue.
  • Coalition Technologies — potentially a good fit if you want SEO combined with Shopify development/design capabilities.

5 brands named

  • Searchbloom
  • Inflow
  • OuterBox
  • Coalition Technologies
  • Netalico Commerce
Claude

Asked: What is the best SEO agency for an e-commerce store?

There isn't a single universally "best" SEO agency for e-commerce—it really depends on your platform, catalog size, and budget. That said, here's what current rankings and reviews (2026) point to: Top contenders by use case Large or complex catalogs (10,000+ SKUs) OuterBox tends to suit mid-market and larger stores that want real depth across technical SEO and development in one place. Their strength is catalog-driven brands with deep category trees and thousands of products where prioritization is half the battle, and because they can design, develop, and optimize, they're useful when growth spans both marketing and site architecture.

Shopify/Shopify Plus stores

14 brands named

  • OuterBox
  • Charle
  • SeoProfy
  • Groove Commerce
  • Victorious
  • WebFX
  • Epsilon
  • Commerce Pundit
  • First Page Sage
  • Logitech
  • Wix
  • CPAP.com
  • Brooks Brothers
  • OSEA Malibu
THE GAP

ChatGPT named 5 brands. Claude named 14. Is yours one of them?

A buyer who asks this never opens a results page. They get a short list, pick from it, and the brands that were not on it never had a chance.

The list is short

An answer names a handful of brands, not ten blue links. Being the eleventh result used to be visible. Being the eleventh brand is invisible.

Each assistant reads differently

ChatGPT and Claude above answered the same question with different brands, because they read different sources. Winning one does not win the other.

It changes every week

Answers move as models update and new pages get cited. A single audit tells you where you stood once; it does not tell you when you dropped out.

WHAT SCORRA DOES

Measure it, then put an agent on it

THE AGENT

It does the work, not just the report

The agent reads what the assistants said about your category, finds the questions you lose and the pages they cite instead of you - and then writes. Briefs and full drafts for your site, a pitch to the publications that keep getting cited, a plan with the effort each step takes.

  • Writes the page that answers the question you lose - every number with its source
  • Names the exact sites assistants read and never mention you on
  • Turns an analysis into a to-do list you can start with one click
  • Nothing is published or sent without you
A drafted article in an agent session, badged ARTICLE and addressed to revolut.com, answering whether Revolut suits US freelancers and small businesses
The to-do list closing an agent session: each row a named action with the effort it costs and a Write it button that starts the work
MCP

Ask it from Claude or ChatGPT

Connect Scorra once and ask about your visibility from the assistant you already use. The answer comes from your own measurements, not from a guess.

Included from Growth up. Each tool call uses 1 credit.

Learn more →
DAILY MEASUREMENT

The questions your buyers ask, every day

The same questions, asked on ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews every day - visibility, position, sentiment and the sources behind every answer.

Project overview: five metrics with their trend, the brands ranked above and below you, and visibility split by assistant

See which answers you are missing

Enter your domain. We ask the assistants the questions your buyers ask and show where you appear - no account needed.

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