Check a competitor is counted correctly

Before you present share of voice, make sure the brand names were merged the way you expect.

For: Analysts who have to defend the numbers in a meeting

Paste this into your assistant

How is our main competitor counted — which name variants are merged into it? Then show our share of voice against it.

What happens

1. 01Lists the brands found in the answers, how each is classified and which variants were merged.
2. 02Reads share of voice for you and the competitors around you.

Tools it calls

• listBrandsread only

  Brands discovered in the answers, with how they are classified and which name variants were merged into them. Use it to check whether a competitor is being counted correctly before drawing conclusions from share of voice.

• getBrandMetricsread only

  One metric for the tracked brand plus the competitors ahead of and behind it. Metrics: visibility (how often models mention the brand), shareOfVoice (its slice of all brand mentions), ranking (average position when named), brandStrength (composite), sentiment (-1 to 1).

What you end up with

A share-of-voice number you can stand behind, with the merge rules in view.

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